Welcome to Nightvale Video Advertisement
Welcome to Night Vale is a podcast presented as a radio show for the fictional town of Night Vale, reporting on the strange events that occur within it. As a spectator to the joy, this podcast brings to the friends around me I had some investment. Delving deeper into this podcast to absorb its overall aesthetic I fell in love with its atmosphere. Bearing a newfound appreciation, for something once held at arm's length, A motion graphic advertisement was designed in order to help spread the word.
The process behind The Welcome to Nightvale Advertisement involved the step-by-step frame planning for each scene. Through the use of the storyboard. Which assisted in grasping the overall flow of the story. It became a frequent resource during animation as a reference.
After the storyboard, illustrative elements were key in creating visual appeal. Sticking with the brand's purple hues and implementing desert area 51 aesthetics.